Asia Express - Consumer Electronics
foodpanda, PX Mart to Jointly Tap Online Grocery Ordering and Delivery Opportunities in Taiwan
January 14, 2022

Taiwanese supermarket chain PX Mart recently announced that the company will join hands with online food ordering and delivery platform foodpanda, the Economic Daily reported on January 14. Under the tie-up, 350 PX Mart supermarkets will sell products on foodpand in the first quarter of 2022 with an anticipated annual revenue of NT$1.5 billion (US$54.7 million). Foodpanda and its pandago, a delivery service for orders that are placed directly from customers to vendors have accounted for 75% of PX Mart’s delivery services. Currently, there are 1,072 PX Mart stores across Taiwan. PX Mart stated that the price of products purchased online and in-store will be the same and consumers can now receive their items within 30 to 40 minutes after making an online order. To date, around 2,500 merchants are currently available online and the number will expand to 3,000 this year. In addition to foodpanda, PX Mart has been cooperating with UberEats since 2021 with an aim to boost is 24/7 PXGO! Outlets from the current 7 to 50 this year and the number of stores with the online ordering service from the current 230 to 600 this year.
Over 10% of consumers in Taiwan have accessed online food ordering and delivery platform services during pandemic for the first time, 60% of which have expressed their willingness to continue using services in the post COVID-19 era, according to MIC (Market Intelligence & Consulting Institute), a major government think tank and leading IT research institute in Taiwan. On top of that, over 30% of Taiwanese first-time users are unsure about whether to continue using the services or not. Over 20% of consumers in Taiwan accessed online food ordering and delivery platform services prior to COVID-19 outbreak. During the pandemic period, they have increased the frequency of services, 83.5% of which have expressed their willingness to continue doing so in the post COVID-19 period.